Guinness World Record "Largest Swimwear Photo Shoot'

Yellow Empire is attempting to break a Guiness World Record (GWR) currently recorded under the category title of ‘Largest Swimsuit Photo Shoot’. 

On April 17, 2010 our goal is to assemble 1200 ladies in front of Perth’s biggest tourist icon - The Bell Tower, for the Photo Shoot. We will attempt to better the record set in Sydney on the 22nd of October 2007, at Bondi Beach were 1010 ladies broke the previous record of 300.

The attempt was created by Cosmopolitan Magazine and corporately supported by Gillette Venus Breeze ladies razors. Yellow Empire is looking to recruit 1200 women through a range of ages from 18 to 60 with an emphasis on allowing absolutely any female to enter and be apart of this exciting record

How We're Helping Charity

Yellow Empire is putting the challenge forward to the female public of Perth.

Challenge 1 - Be a part of this 'Record Breaking First' for Perth

Challenge 2 - Raise money and support the 'Strike a Chord for Cancer' Charity

All entrants will pay $20 to enter the record-breaking attempt. Each entrant will then have the option to seek the support of friends and family to ‘Sponsor” them in there bid to raise money for ‘Strike a Chord For Cancer’ and complete the GWR attempt. 100% of raised funds go directly to ‘Strike a Chord for Cancer’ and is tax deductible. 

How We Get Attention

The Yellow Empire GWR attempt will be held on Saturday the 17th of April 2010, the same day as the opening of the Red Bull Air Races. This will ensure we receive and utilize the local, national and international coverage media coverage on hand to cover the Race. We will also create a relationship with Perth’s premier radio station to cover the event live and assist with the marketing and promotion of the event 2 weeks prior to the attempt. Additionally, we have a team dedicated to getting this out to as many of Perth’s ‘Hotspots’ as possible. From Fremantle to Mindari Keys, the Yellow Empire GWR marketing material will be found at many of the major shopping centers, social venues, coffee shops and retail hubs as possible. We have also created an online presence through facebook, twitter and linkedIn to make sure we don’t miss anyone.

The Participants

The participants will range from ages 18 and above with a focus on making it completely open to any female. Participants can enter as an individual or as apart of a corporate syndicate. All participants will pay a $20 entrance fee. Participants then have the option to seek fund raising support from family, friends and corporates as recognition for their involvement and completion of the attempt. Each participant will receive a limited edition, one of a kind piece of swimwear for the event valued at $120 as well as a gift bag filled with products from supporters of the attempt.

The Celebration

We will then create a Celebration event post shoot for monies raised for charity and the new record at the Perth Convention Centre. Here we will see all of the participants come back and enjoy music, food and drinks whilst allowing the public to come in and celebrate also.